Sky has announced that it is to add BBC iPlayer and ITV Player to its video on demand service Sky Anytime+. The addition will mean the content will be available to 5 million homes at no extra cost by Easter 2012.
Jeremy Darroch, Sky’s Chief Executive, comments:
We want customers to get the best out of their Sky subscription and Anytime+ is a great way to give them more control and choice over how they enjoy TV. We already know how popular Sky+ is and how it puts customers back in charge of their TV viewing. Anytime+ builds on that control and it’s no wonder we’ve seen such strong demand for it.
Sky Anytime+ will go from strength to strength in 2012 and we are delighted that the addition of the BBC iPlayer and ITV Player will allow customers to also enjoy the best of terrestrial TV, whenever they want. We’re also delighted to be able to widen access to the service so that millions more Sky customers can enjoy the added flexibility it offers.
BBC Director-General Mark Thompson said:
Having the BBC and Sky work together to further build on the BBC iPlayer success story can only be fantastic news for audiences. Making BBC iPlayer available on all platforms is key to our commitment to universal access and this agreement takes us one step further towards that goal. I’m delighted to take this first step on a story of innovation for both organisations.